Some Branding Guidelines Every Blogger Must Know
Standing out among the crowd of bloggers all over the internet is a challenge that even becomes more complicated if you have no brand. Luckily, this article is filled with various tips and tricks to making sure that you become a successful blogger.
If you want to attain success in terms of being a blogger, then you should consider your blog as your business. And similar with other types of business, your blog must establish its own brand. If you have established your own brand, then you are better able to market your blog and yourself. However, since a lot of bloggers do not have the necessary entrepreneur and business training, then it is expected that they do not know much about branding. Branding your blog is not really that much difficult. All it really takes is some tremendous effort on your part to ensuring that your blog is developed and consistently applied. Below are some things you ought to consider to successfully brand your blog.
Determine ‘who’ your brand is
If you want to successfully brand your blog, it is important that you get to determine your blog. There are some bloggers that find coming up with a brand easy while there are others that do not. Creating a blogging brand can be easy for some bloggers because their brand is only themselves. It comes very easy for them to decide about their brand because it is just based on the things that they like and do not like and not on any set standards. Nevertheless, even if your blog is linked to your personal brand, it is still crucial to be able to clearly define it. There is more to your brand than just your personality and yourself. It is still vital that you are able to clearly define what the values and style of your brand are.
When it comes to the what and who of your brand, it is crucial that you get to determine its purpose. What are you doing about your blog as well as your brand? Who are the people you are trying to reach out? It is a good idea to consider getting the bigger more commercial picture of your brand if you are after reaching out to other brands and not just your usual audience. What type of brand are you willing to connect with? Are you aware of the things that they are also after? Even if you have no need of working with other brands, it is still a good idea to think about the message you want to come across as well as your target audience.
Develop a tone of voice for your brand
This is now the time where you think about the specifics of your brand if you have already defined your brand. One example will be the tone of voice of your brand. The tone of voice of your brand is not just you. You can make use of different tones of writing your blog such as being more serious, fun, formal, or casual.