How to make your website design unique in 2019

These days, it’s important to have a website design that not only functions well, but catches the eye of potential visitors.

With so many websites out there all using the same WordPress templates, it’s important to make sure yours stands out from the crowd.

There are a few ways you can accomplish this, and we’re going to cover four of my favourites in this piece.

Let’s get into it!

Header Image

Adding a header image to your website design header image that catches the visitor’s eye is always a good idea. Try to go for something abstract that other web design UK companies aren’t using.

The reason I say it should be abstract is because everyone has a basic picture of a tradesman doing their job or a team of business people discussing the day’s business.

It might be a good idea to make this image an illustration that both catches the visitor’s eye and perplexes them, so they stare at it for longer.

If you search “abstract illustration” in whatever stock image site you use, you should find something worth using as the header of your web page design.

If you’re not sure how to implement these changes, speak to your current web developer or hire a professional web site design UK company to do it for you.

Custom Contact Form

Adding a custom contact form to your web page design is one of the best ways to make your website design unique.

The reason these forms are “custom” is because you can decide what fields you want visitors to fill in. This means you can make the information you receive specific to the industry you work in.

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You can even put a cheeky field in there to add extra distinctiveness such as: “What’s your favourite type of curry” if you’re an Indian restaurant.

There’s no end to what you can do with a custom contact form is you really set your mind to being creative and standing out from your competitors.

Photo Gallery

You can implement a photo gallery into your website design and add any images you like.

If you’re a landscape gardener you can make a photo gallery for each of your recent projects. They will essentially be small portfolio pieces of your recent work, the same way an artist puts all of their pieces online.

Especially in jobs like landscape gardening where everything you do is about aesthetics, having high quality images of the exceptional work you’ve done placed in galleries is a great idea.

Not only will customers be intrigued by this element of your website design, it will show them that you can do the work you say you can. Pictures truly do tell a thousand words.

Content Writing

This might seem like a strange one, but it’s definitely important to have professional content writers write your content for you.

If you want your content to really stand out from your competitors, hire a comedy writer to write certain sections of your website.

No-one is better at coming up with unique wording than people who write jokes for a living. They don’t even have to write full-on jokes; they could just put an interesting quirk on the basic content all your competitors are using.

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Imagine the typical “contact us” web page design that everyone in your industry uses. Now imagine it with a comedy line in there, the customer will instantly switch on and consider using your services for that reason alone.

I saw a dog grooming company recently called ‘Indiana Bones and the Temple of Groom’ and I remember laughing and wanting to use them just for the joke alone.


Those were my four favourite ways to make your website design unique in 2019. I hope these ideas help and maybe even inspire you to come up with some of your own.

Thanks for reading, I hope to see you in the next post!