Internet marketing has become very significant lately. The TV commercials are still the highest paid marketing by second, but the internet is slowly picking up its pace and getting close to the rest of the mediums.
One of the great ways to get more sells on your web page is by creating a conversion funnel. For those that are not sure what this is, the following will explain in details. Read on and learn all about it.
What are conversion funnels?
This is a method by which the marketing strategy is directing people toward purchasing on your page. It starts by creating an ad that is going on several other internet mediums, like social networks or search engines. The ad is tailored for people who might need the product or products being offered.
If you look at it from aside, it seems like the commercial going around the internet is gathering interested people in one place. The link that is placed in the ad is redirecting the users to one place that is called – landing page. See a definition for it here.
The landing page is the place where people are supposed to make the sale. It is a part of your website that can also offer a lot of other products if you have more. It is the place where people get to know about your business and will decide if they like what they see or not.
Is the landing page really so important?
The first impression is the most important in every segment of life. Internet marketing is just a part of this story. The commercial going around social networks is collecting the potential buyers and direct them to the landing page.
There, they can see more about the product and decide whether to buy or not. Most of the people won’t because research shows that a lot of the people that click are doing it just out of curiosity and some simply don’t like enough what they see to make the purchase.
However, if you want the number of sales to be higher, you need to make the landing page an absolute perfection. A lot of the potential clients won’t purchase because they’ll feel uncomfortable while they are staying on it.
Some of the most important things are the site’s speed of loading, the choice of colors and the simplicity of use. Also, a lot of people are giving up when they realize they have to register, fill in forms, leave their e-mail address, and all those little things that make a lot of difference for the customer.
Think about it, you’d like to get in a store – internet or real – and spend as little time as possible there. You want to get in and get out with the product you’re looking for and is best for you. That’s what everyone else wants to do and only a little people will be patient to wait for the site to load or to fill in all the registration forms just to get to the product.
How to best create the conversion funnel?
To create a perfect one, you need to create a great marketing ad that will become viral on social networks. This is not always possible, of course, but it’s best if it happens. The more possible scenario is to spread it around the internet and make sure it reaches more people as possible. Learn more on funnels on the link we provided.
When a lot of people see the ad, some of them will click the link. A part of those that do this, will be interested in the product you’re offering. A small part of them will buy it. This is why the system is called a funnel because it looks like the tool in which a lot of water can get in, but only a little of it will come out at one point.
As you can see, this is not a complex thing but you definitely need a company that will make it happen. You’re going to need designers, social network specialists, marketing agents, and a perfect IT manager to keep the landing page on top. If you can get this, you’ll have a great campaign.…