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Why digital marketing works better than offline?

Every business, be it small, medium, or large, needs marketing for the company to be visible in the market. The goal of the company is evident that is enhancing the profitability of the business through a strong customer base by reaching more people. Different marketing strategies are being implanted in traditional marketing for selling the product and advertising.

On the other hand, now, in this technological era, people become technology-prone — everything they want to search on the internet before going out to the market. Therefore, current marketing strategies are also changing according to the current needs and trends. Individuals are now spending hours on internet surfing different things. So marketers now target people on the internet through internet marketing.

Offline or traditional marketing is the promotion of the business without the internet, through television, print media, radio, banners, etc. whereas, online marketing is marketing through internet, development through the web using different promotional tools. Though both ways of marketing have its significance, in the current era, online marketing is more important than offline marketing.


Every business invests a part of its revenue in the marketing of the company. So the owner of the business wants to know the effectiveness of the strategy implemented to generate potential customers. Measuring the effectiveness of the marketing strategy is necessary to check the customer response. However, in online marketing, you can easily measure the effectiveness by analytic tools such as AdWords and Google analytics.

The internet marketing tools gather information and analyze the data to let you know the ad visibility, traffic, bounce rate, and traffic. All the necessary data required to measure the effectiveness of the marketing strategy can be measured in online marketing. On the other hand, you can’t be able to measure the exact effect of the marketing strategies implemented in offline marketing.

Real-time access to results

When you will do online campaigning for your business, you can see the result immediately. You can monitor the current changes just after implementing the marketing strategy. The real-time results are available in online marketing. There is no chance of getting a real-time result in traditional marketing.

Promotion through radio, print media, and radio do not provide any idea of the effectiveness. The owner can learn about the result only after sales. Traditional promotional methods are one way, and only the business provides the information. On the other hand, online marketing is a two-way communication. The customers can share their experience, review, and communicate with the company.


Cost of online marketing is meager compared to traditional marketing in this age. Online marketing saves long traveling coat that is much higher in offline marketing. Online marketing can be done in the least cost or no layer initially. So it is cost-effective than traditional marketing.

Marketing has a significant role to play in every business. In the current scenario, online marketing is more convenient and budget-friendly than traditional marketing. The two methods of marketing can be integrated to make the marketing game more compelling. However, technological innovation and incorporation let the business owners market digitally in a creative way to reach maximum people.

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General Articles

Web Design Trends for 2019 with Belfast Web Design Agency

In this article, we will focus on the trends and movements that we have observed in the interaction and visual fields, which are very useful to both business owners and users when it comes to providing inspiration for the daily projects.

When we are talking about trends, it is sometimes taken as less than flattering. But knowing what is the newest technology and trying out the latest advancements will lead to acquire new techniques, learning new skills and using various styles in a unique and playful way as they evolve and how they appear.

People love dreaming funny and weird future. As a spectator, we have analyzed different innovative and imaginative websites with much amazement, and we feel lucky to be alive in an age where modern technology leaves us speechless every day. Now, let’s get to the main course and look at the trends in web design for 2019.

To find out more about web design, you can visit for more information.

Crafting singular voices using illustration

An illustration is usually used as a component of difference because it traditionally reminds people of the nature of art, which is very exclusive. In recent years, illustration thrives in the technology industry, like what is happening with platforms like Airbnb, Slack, Dropbox, WeTransfer or MailChimp.

These sites showcase their work from various artists and designers as a way of making the waiting process a lot more enjoyable for all the users and to communicate brand values and emotions. In today’s digital age, collaborating with trusted and well-known illustrators is a common thing, since Illustrations are usually used in design systems as a powerful way to convey messages, just like in the case of Glitch and Slack.

To know trends in web design Belfast or in any other countries, just look for different forum sites about this topic and the country they are targeting.

Typography-based layouts

Typography has always been considered by a lot of experts to be one of the fundamentals in design, although because of the technology in the past, it has seen slow growth. But ever since the technology have been improving at an exponential rate and the level of freedom, experimentation and expression that designers and developers have today, typography is now getting the attention that it deserved.

Because of the advancement in technology, there are a lot of font trends with different personalities, but it is not so much about picking fonts or the combinations, it is the use of “words” as the primary element of the aesthetic and the semantics. Words have a physical presence in today’s design world; a structural element which revolves around the rest of the composition flows.

Variable fonts

Currently, it does not have enough support from various browsers, but it is still one of the skills people need to learn. Variable fonts came from the evolution of the OpenType font specification. One simple font file can contain a different variety of the typeface. If you use CSS, it is possible to gain access to these animated transitions and vary between different styles.

How CSS works? Visit this site to find out more.

Augmented, decorated and big paragraphs

Right now, paragraphs are no longer being regulated to wrapping geometric configuration or a simple column distribution. Paragraphs are starting to be a significant factor when it comes to web design, not only that; it is now more extravagant, full of hovers and emojis as well as images and style changes. As what people in this industry are saying, “Expression is King.”

Animation: Organic motion and secondary elements

Animating the secondary element is an excellent way to enrich the visuals of the site without using excessive resources, which can ultimately increase the loading time of the website. The animations usually form part of the micro interactions that creates a flawless and enjoyable experience.

With tools like Bodymovin or Lottie, organic fluid and more complicated animations can be created. Of course, Javascript and CSS can offer a lot of possibilities for animation interfaces. They can provide more control of the parameters, blending modes, SVG morphing, easing the curves and more filters, but with these kinds of features, it will require a lot of time, energy and most importantly, skills.

We can usually find animated vectorial elements using organic morphing, gooey effects or imitating liquid in micro interactions and interfaces. And don’t forget typography is not exempted from these kinds of transformation and animation.

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How to make your website design unique in 2019

These days, it’s important to have a website design that not only functions well, but catches the eye of potential visitors.

With so many websites out there all using the same WordPress templates, it’s important to make sure yours stands out from the crowd.

There are a few ways you can accomplish this, and we’re going to cover four of my favourites in this piece.

Let’s get into it!

Header Image

Adding a header image to your website design header image that catches the visitor’s eye is always a good idea. Try to go for something abstract that other web design UK companies aren’t using.

The reason I say it should be abstract is because everyone has a basic picture of a tradesman doing their job or a team of business people discussing the day’s business.

It might be a good idea to make this image an illustration that both catches the visitor’s eye and perplexes them, so they stare at it for longer.

If you search “abstract illustration” in whatever stock image site you use, you should find something worth using as the header of your web page design.

If you’re not sure how to implement these changes, speak to your current web developer or hire a professional web site design UK company to do it for you.

Custom Contact Form

Adding a custom contact form to your web page design is one of the best ways to make your website design unique.

The reason these forms are “custom” is because you can decide what fields you want visitors to fill in. This means you can make the information you receive specific to the industry you work in.

You can even put a cheeky field in there to add extra distinctiveness such as: “What’s your favourite type of curry” if you’re an Indian restaurant.

There’s no end to what you can do with a custom contact form is you really set your mind to being creative and standing out from your competitors.

Photo Gallery

You can implement a photo gallery into your website design and add any images you like.

If you’re a landscape gardener you can make a photo gallery for each of your recent projects. They will essentially be small portfolio pieces of your recent work, the same way an artist puts all of their pieces online.

Especially in jobs like landscape gardening where everything you do is about aesthetics, having high quality images of the exceptional work you’ve done placed in galleries is a great idea.

Not only will customers be intrigued by this element of your website design, it will show them that you can do the work you say you can. Pictures truly do tell a thousand words.

Content Writing

This might seem like a strange one, but it’s definitely important to have professional content writers write your content for you.

If you want your content to really stand out from your competitors, hire a comedy writer to write certain sections of your website.

No-one is better at coming up with unique wording than people who write jokes for a living. They don’t even have to write full-on jokes; they could just put an interesting quirk on the basic content all your competitors are using.

Imagine the typical “contact us” web page design that everyone in your industry uses. Now imagine it with a comedy line in there, the customer will instantly switch on and consider using your services for that reason alone.

I saw a dog grooming company recently called ‘Indiana Bones and the Temple of Groom’ and I remember laughing and wanting to use them just for the joke alone.


Those were my four favourite ways to make your website design unique in 2019. I hope these ideas help and maybe even inspire you to come up with some of your own.

Thanks for reading, I hope to see you in the next post!…

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The Importance of Reputation Management for Your Dental Practice

Before the Internet, the main method of a customer giving feedback was to speak to a manager or fill out a comment card. Nowadays, this has changed drastically. It is a two-way communication via the Internet with customers being able to log on to social media and tell the world about their latest customer experience.

Sites such as Yelp and Facebook allow for customers to shout praises or share in the doom of their latest retail visit. The Internet is the comment card and it goes viral with the ability to share these customer reviews via several networks.

Dental reputation management is important. Just like any other business, the dentistry industry also has to protect its image. For a dentistry office not to take heed of negative reviews could lead to closed business and other trouble that affects the bottom line. It is always best to be proactive and cultivate online rankings and good favor with customers.

Searching for more information about your business

Brief comments can influence the dental office’s reputation. Online reviews have a strong impact on web traffic and the attraction of new customers.

When there is a good review this works in concert with the website and social media presence for the better. Word of mouth referrals is still a strong way to gain new customers. The word of mouth referral now is when a customer shares their experience and others are reading it. This is replacing the traditional word of mouth. Think of websites such as Yelp and Facebook comments. Yelp has thousands of reviews for businesses and this will be one of the first five results that will show in an Internet search. Searchers can get a sense for the business by reading the reviews and comments and make a full decision based solely on this.

If the searchers find mostly positive reviews, then they will most likely click through to learn more. They can learn more and get a feel for the business on the company’s website and social media pages. This potential customer is hunting for information to confirm the positive reviews and to make a decision to make a visit to this dental office. They are looking to be sold on your dentistry office with testimonials, marketing copy, and more feedback from customers.

Negative reviews affect website traffic

If your dental office has one star on Yelp, then it is going to be quite the challenge to gain any momentum in foot traffic. Negative reviews are seen as being honest so potential customers will read these reviews and move on to find another dental office to suit their needs. Do not let your office be on the negative side. Poor service or treatment and billing issues should be ironed out in order to start to provide a great customer experience.

Boost your SEO

If a good review is on Yelp, then the impact is measurable. Search Engine Optimization and a positive review allow for dental offices to appear in the top results for Internet searches. Relevance is key when it comes to a Google search.

Smile and improve your reputation management

Monitoring and improving a dental office’s digital reputation is possible. You can implement surveys in order to get a full assessment of how your office is performing. Establish a game plan to maintain your office’s reputation by recognizing the positive and negative feedback. Your reputation builds trust in your business.

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Why Hire an SEO Company?

Search Engine Optimization (SEO) is the practice of taking content and making it more search engine friendly. The goal is to increase the findability of the content from organic traffic, such as web searches. SEO is a long-term action, rather than a short-term one. In terms of turn around, many companies do not see SEO results for months, while ads show immediate results.


SEO needs research. This means time spent looking up keywords, editing older content, adding new graphics, adding alternative text to images, and other small tasks. Combined, these tasks check the requirements of the search engine algorithm. This raises the content in rank so that when someone searches the keywords the content holds, it appears higher in the results. Many people do not scroll, so content that ranks high on the first page is the most often clicked.



As a business, the most valuable resource is time. Every minute of time spent doing something administrative detracts from time working on the company’s purpose. Companies often relegate SEO to the administrative category and thus it is a time detractor. Hiring an SEO company gives that time back.

If a company handles its own SEO rather than hiring out, there are several extra steps to putting anything out. Someone must check keywords and alter website posts to include them. Another person might have to keep track of the results. Yet another might need to recheck all the content every year to make sure it’s still good SEO. The performance of these tasks, even in small increments, adds up significantly over time.



Search Engine Optimization is an investment. It allows content that already exists to drive sales and attention to a company website. That means over time a company could reduce how much content production is necessary. Those hours can then be reallocated into other money-making tasks.

An SEO company warrants the investment. The upfront fees may seem ostentatious; however, the company knows exactly what they’re doing. Each company knows that their continued business relies on the success of their clients. If a company cannot help a client, then who else would buy their services?



It is possible to learn how to do SEO. It’s also possible to hire someone on that can carry out the task. However, both of those options cost either time or money. Minimizing the loss of both of those is in every business’s best interests. There is little point in having a full-time employee unless they’re giving to the business every hour they work. Very few companies produce enough web content to call for that expense.

Hiring out to a company, on the other hand, means that the business is only paying for what is essential. On top of that, employees do not need to complete SEO training. Companies offering SEO have experience in the field, so there is no learning curve for them. Frequently, they have even been around long enough to see the evolution of the web and change with it. That kind of experience is invaluable.



An SEO company is an investment in the future of the business. This investment is for the time and experience of the outside company who can start at once. While the results may not be immediate, the analytics in six months will tell a different story. Those results, with the right SEO consulting firm, will show definite improvement in the overall ranking as well as individual content ranking. The wise business owner takes SEO seriously and invests in the future of the company.


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Essential Marketing Practices for Small Businesses

Marketing products and services for a small business can be challenging, especially if you have a limited budget. Whether you are an entrepreneur that just launched a small business or you’ve been in the game for a long time, it’s important to have a solid strategy to optimize business outcomes. Regardless of the success you’ve had in the past, there are always opportunities for improvement, especially since technology changes so frequently.

One of the most important aspects of marketing is collecting data and making data-driven decisions. In order to optimize the integrity of your data, you’ll need to ensure databases are updated. This is especially important since the information in your database can be used to make important directional decisions. There are branding agencies that can provide guidance on best practices in marketing that align with your mission and vision. For instance, if your niche is selling marijuana, a marijuana branding agency can support your goals, while providing expertise specific to your industry.

An important practice for marketing products and services for a small business is making sure you know your target audience. Defining your target audience will help you develop a more strategic marketing plan. If you know who they are, what they do for a living and how they have fun, there’s a better chance that you can tailor your marketing efforts to their needs. Simply put, the development of personas is important because it allows you to personalize your marketing efforts and meet the needs of your target audience.

There was once a time in the world of marketing when some people believed that clickbait was an effective strategy. However, that trend is slowly fading away. Instead of clickbait, brands are creating targeted ads that are relevant to their audience. Marketing endeavors have become more personalized, which is a great way to build customer loyalty. Meaningful marketing campaigns often provide insights and helpful information that your target audience will find beneficial.

Once you understand your audience, you’ll want to maximize your social media content, which is sometimes difficult because algorithms for social medial platforms are ever-changing. However, posting frequency and consistency is key. For instance, if Instagram is one of the platforms that you choose, you’ll want to post on a regular basis and make sure your posts are highly creative. If you want to accelerate the results of your social media endeavors and you have not quite established enough traffic organically, paid ads on social media are an option. In fact, it’s a strategy that can be used to compete with established brands. Some of the more popular platforms for advertising include Instagram, Facebook, Twitter and LinkedIn.

It’s not uncommon for small business owners to feel overwhelmed, especially when it comes to marketing. A recent trend that is growing in popularity is automation in marketing. Automation is available on many of the social platforms and can be a savvy way to ensure consistent engagement with your followers.

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Getting the Benefits of SEO for Your Site

Being a business owner nowadays can be difficult, time-consuming and frustrating. There are so many other entrepreneurs out there who are all waiting to snatch up any competition they can get. This results in a site that goes unnoticed and products that go unsold. One of the most crucial ways to advertise your site online is with the help of SEO. Whether you choose SEO for Shopify or utilize it for your personal site, it can increase the chance of people finding your site.

Understanding SEO

SEO, also known as search engine optimization, is a way for your site to rank better on search engines like Google and Bing. If you do not integrate SEO into your site, you’re risking your site being found on the second, third or even fourth page when someone does a search for keywords relating to your business. With SEO, you take precedence on the web so that people find you quicker and are more likely to visit your website. It can mean the difference between a site that fails and one that succeeds.

Getting it Done Professionally

In 2011, algorithm changes were put into place to prevent people from ranking high on search engines simply because they stuffed keywords into their content. Keyword stuffing produced low-quality content that people didn’t necessarily want to see or read, but would bring people in because the site would be the first or second result on a search engine. Because of these changes, it’s very difficult to integrate SEO into a site without going against these changes and actually hurting your ranking rather than helping it. There are thousands of SEO companies you can hire to do this job for you. Many of them work online, which means you don’t even need to meet with anyone for them to begin the work.

Which Company to Hire?

Because there are lots of companies available, it can be maddening to find the right one. When comparing providers, you’ll want to obviously look at cost before anything else. Most SEO services can cost a few hundred dollars, but if you get more work done and further integration, you should expect to pay a few thousand dollars. Likewise, you want a company with lots of experience and a rich portfolio that they don’t mind showing off. Steer clear of companies that get mixed reviews or that claim to be brand new and just starting out.

What to Expect

Once the SEO has been integrated into your site, you should expect a few hundred more hits per week than you got before. This can equate to more money in your pocket if you sell products or have affiliate links available, and it can mean more exposure to your brand, name or social media outlets. When working with the SEO agency, it is your job to tell them what you want from your site once the search engine optimization has been integrated so that they can follow suit.