We can all agree that chatbots have entered big doors and today, they are an important experience that will help you improve your promotional perspective.
You should remember that chatbot is a computer program that can easily carry on conversations with a human without any additional hassle.
Back in the day, when you wish to post something on social media, you could easily share it and wait for a few hours to see if anyone noticed it. However, today, social communication is one of the most prominent mediums.
Since instant messenger apps entered the market, social media became the perfect way of communication, which is both convenient and completely free.
Therefore, we have to say that people are spending more and more time on messenger apps than before and that is why we have to consider it a general form of online communication. That is when smart bot marketers entered the market.
For instance, Facebook Messenger has more users than Instagram, Twitter and Snapchat combined. If you are a marketer, communication with potential customers and consumers is the best way to increase overall engagement.
More than 80% of users will have open communications with services and brands by using social media platforms and messenger apps.
That is where chatbots enter the game because due to advances in NLP (natural language processing) and AI (artificial intelligence), you will not even notice that you are talking with the bot and not a human person.
When it comes to customer service, this is the main reason why most people tend to customize and implement chatbot services. According to most professionals, by 2020 chatbots and not humans will conduct more than 90% of online interactions with brands.
You should also have in mind that chatbots can be used for other things apart from customer service. They are an essential part of your marketing strategy that will help you improve the number of visitors and potential customers.
Creating a customized and well-planned chatbot can help you improve overall engagement, lead generation, driving people to buy and research market as well.
Since chat is not perceived as engagement driver, but customer service operations, people tend to neglect this particular idea. However, most marketers and brands can use chats top collect data around the interactions and engagements of others.
If you are successful, you will be able to turn user-friendliness into a massive return on investment. That is the main reason why most marketers nowadays are approaching chatbots as marketing tools and not just help desks.
It means that you will have better insights on pain points, customer preferences and behaviors.
You should have in mind that chatbots can also act as salespeople that will help you drive potential customers into a regular one.
The best thing about them is that they will provide you an affordable and automated way to communicate with people and to have personal and direct engagement.
By allowing your customers to speak with your brand and chatbot by using messenger apps, will help you improve your sales and drive it too. According to statistics, Messenger is an excellent choice that will provide you more than billion of monthly users.
Apart from the ability to chat with friends and family through it, audiences tend to search nod connect with various brands so that they can get closer and check relevant deals along the way.
One research that Facebook conducted state that people who decided to connect with the brand on Messenger will be more confident when it comes to buying in the future than the ones that do not have that connection.
On the other hand, humans are not efficient enough and they can answer only one person at a time, which means that customers may feel ignored if you neglect to answer them.
That is the main reason why you should implement chatbots so that you can provide updates on shipping, answer frequently asked questions and even find ways to upsell based on your customer and his preferences.
You should check here to learn more on why you should use chatbots.
A few years back, things changed rapidly because people started using smartphones as the first way of browns and searching online. That is why every big and reasonable service decided to create a native app as a part of a digital marketing strategy.
However, everyone started doing it, which created app fatigue since most of them were useless. Consumers got tired of down lowing data gobbling and space consuming apps and nowadays, most of them neglect services that come in this particular form.
Chatbots will provide you available information every single day and round the clock. It does not …
These days, it’s important to have a website design that not only functions well, but catches the eye of potential visitors.
With so many websites out there all using the same WordPress templates, it’s important to make sure yours stands out from the crowd.
There are a few ways you can accomplish this, and we’re going to cover four of my favourites in this piece.
Let’s get into it!
Adding a header image to your website design header image that catches the visitor’s eye is always a good idea. Try to go for something abstract that other web design UK companies aren’t using.
The reason I say it should be abstract is because everyone has a basic picture of a tradesman doing their job or a team of business people discussing the day’s business.
It might be a good idea to make this image an illustration that both catches the visitor’s eye and perplexes them, so they stare at it for longer.
If you search “abstract illustration” in whatever stock image site you use, you should find something worth using as the header of your web page design.
If you’re not sure how to implement these changes, speak to your current web developer or hire a professional web site design UK company to do it for you.
Adding a custom contact form to your web page design is one of the best ways to make your website design unique.
The reason these forms are “custom” is because you can decide what fields you want visitors to fill in. This means you can make the information you receive specific to the industry you work in.
You can even put a cheeky field in there to add extra distinctiveness such as: “What’s your favourite type of curry” if you’re an Indian restaurant.
There’s no end to what you can do with a custom contact form is you really set your mind to being creative and standing out from your competitors.
You can implement a photo gallery into your website design and add any images you like.
If you’re a landscape gardener you can make a photo gallery for each of your recent projects. They will essentially be small portfolio pieces of your recent work, the same way an artist puts all of their pieces online.
Especially in jobs like landscape gardening where everything you do is about aesthetics, having high quality images of the exceptional work you’ve done placed in galleries is a great idea.
Not only will customers be intrigued by this element of your website design, it will show them that you can do the work you say you can. Pictures truly do tell a thousand words.
This might seem like a strange one, but it’s definitely important to have professional content writers write your content for you.
If you want your content to really stand out from your competitors, hire a comedy writer to write certain sections of your website.
No-one is better at coming up with unique wording than people who write jokes for a living. They don’t even have to write full-on jokes; they could just put an interesting quirk on the basic content all your competitors are using.
Imagine the typical “contact us” web page design that everyone in your industry uses. Now imagine it with a comedy line in there, the customer will instantly switch on and consider using your services for that reason alone.
I saw a dog grooming company recently called ‘Indiana Bones and the Temple of Groom’ and I remember laughing and wanting to use them just for the joke alone.
Those were my four favourite ways to make your website design unique in 2019. I hope these ideas help and maybe even inspire you to come up with some of your own.
Thanks for reading, I hope to see you in the next post!…
Before the Internet, the main method of a customer giving feedback was to speak to a manager or fill out a comment card. Nowadays, this has changed drastically. It is a two-way communication via the Internet with customers being able to log on to social media and tell the world about their latest customer experience.
Sites such as Yelp and Facebook allow for customers to shout praises or share in the doom of their latest retail visit. The Internet is the comment card and it goes viral with the ability to share these customer reviews via several networks.
Dental reputation management is important. Just like any other business, the dentistry industry also has to protect its image. For a dentistry office not to take heed of negative reviews could lead to closed business and other trouble that affects the bottom line. It is always best to be proactive and cultivate online rankings and good favor with customers.
Brief comments can influence the dental office’s reputation. Online reviews have a strong impact on web traffic and the attraction of new customers.
When there is a good review this works in concert with the website and social media presence for the better. Word of mouth referrals is still a strong way to gain new customers. The word of mouth referral now is when a customer shares their experience and others are reading it. This is replacing the traditional word of mouth. Think of websites such as Yelp and Facebook comments. Yelp has thousands of reviews for businesses and this will be one of the first five results that will show in an Internet search. Searchers can get a sense for the business by reading the reviews and comments and make a full decision based solely on this.
If the searchers find mostly positive reviews, then they will most likely click through to learn more. They can learn more and get a feel for the business on the company’s website and social media pages. This potential customer is hunting for information to confirm the positive reviews and to make a decision to make a visit to this dental office. They are looking to be sold on your dentistry office with testimonials, marketing copy, and more feedback from customers.
If your dental office has one star on Yelp, then it is going to be quite the challenge to gain any momentum in foot traffic. Negative reviews are seen as being honest so potential customers will read these reviews and move on to find another dental office to suit their needs. Do not let your office be on the negative side. Poor service or treatment and billing issues should be ironed out in order to start to provide a great customer experience.
If a good review is on Yelp, then the impact is measurable. Search Engine Optimization and a positive review allow for dental offices to appear in the top results for Internet searches. Relevance is key when it comes to a Google search.
Monitoring and improving a dental office’s digital reputation is possible. You can implement surveys in order to get a full assessment of how your office is performing. Establish a game plan to maintain your office’s reputation by recognizing the positive and negative feedback. Your reputation builds trust in your business.
Search Engine Optimization (SEO) is the practice of taking content and making it more search engine friendly. The goal is to increase the findability of the content from organic traffic, such as web searches. SEO is a long-term action, rather than a short-term one. In terms of turn around, many companies do not see SEO results for months, while ads show immediate results.
SEO needs research. This means time spent looking up keywords, editing older content, adding new graphics, adding alternative text to images, and other small tasks. Combined, these tasks check the requirements of the search engine algorithm. This raises the content in rank so that when someone searches the keywords the content holds, it appears higher in the results. Many people do not scroll, so content that ranks high on the first page is the most often clicked.
As a business, the most valuable resource is time. Every minute of time spent doing something administrative detracts from time working on the company’s purpose. Companies often relegate SEO to the administrative category and thus it is a time detractor. Hiring an SEO company gives that time back.
If a company handles its own SEO rather than hiring out, there are several extra steps to putting anything out. Someone must check keywords and alter website posts to include them. Another person might have to keep track of the results. Yet another might need to recheck all the content every year to make sure it’s still good SEO. The performance of these tasks, even in small increments, adds up significantly over time.
Search Engine Optimization is an investment. It allows content that already exists to drive sales and attention to a company website. That means over time a company could reduce how much content production is necessary. Those hours can then be reallocated into other money-making tasks.
An SEO company warrants the investment. The upfront fees may seem ostentatious; however, the company knows exactly what they’re doing. Each company knows that their continued business relies on the success of their clients. If a company cannot help a client, then who else would buy their services?
It is possible to learn how to do SEO. It’s also possible to hire someone on that can carry out the task. However, both of those options cost either time or money. Minimizing the loss of both of those is in every business’s best interests. There is little point in having a full-time employee unless they’re giving to the business every hour they work. Very few companies produce enough web content to call for that expense.
Hiring out to a company, on the other hand, means that the business is only paying for what is essential. On top of that, employees do not need to complete SEO training. Companies offering SEO have experience in the field, so there is no learning curve for them. Frequently, they have even been around long enough to see the evolution of the web and change with it. That kind of experience is invaluable.
An SEO company is an investment in the future of the business. This investment is for the time and experience of the outside company who can start at once. While the results may not be immediate, the analytics in six months will tell a different story. Those results, with the right SEO consulting firm, will show definite improvement in the overall ranking as well as individual content ranking. The wise business owner takes SEO seriously and invests in the future of the company.
Being a business owner nowadays can be difficult, time-consuming and frustrating. There are so many other entrepreneurs out there who are all waiting to snatch up any competition they can get. This results in a site that goes unnoticed and products that go unsold. One of the most crucial ways to advertise your site online is with the help of SEO. Whether you choose SEO for Shopify or utilize it for your personal site, it can increase the chance of people finding your site.
SEO, also known as search engine optimization, is a way for your site to rank better on search engines like Google and Bing. If you do not integrate SEO into your site, you’re risking your site being found on the second, third or even fourth page when someone does a search for keywords relating to your business. With SEO, you take precedence on the web so that people find you quicker and are more likely to visit your website. It can mean the difference between a site that fails and one that succeeds.
Getting it Done Professionally
In 2011, algorithm changes were put into place to prevent people from ranking high on search engines simply because they stuffed keywords into their content. Keyword stuffing produced low-quality content that people didn’t necessarily want to see or read, but would bring people in because the site would be the first or second result on a search engine. Because of these changes, it’s very difficult to integrate SEO into a site without going against these changes and actually hurting your ranking rather than helping it. There are thousands of SEO companies you can hire to do this job for you. Many of them work online, which means you don’t even need to meet with anyone for them to begin the work.
Which Company to Hire?
Because there are lots of companies available, it can be maddening to find the right one. When comparing providers, you’ll want to obviously look at cost before anything else. Most SEO services can cost a few hundred dollars, but if you get more work done and further integration, you should expect to pay a few thousand dollars. Likewise, you want a company with lots of experience and a rich portfolio that they don’t mind showing off. Steer clear of companies that get mixed reviews or that claim to be brand new and just starting out.
What to Expect
Once the SEO has been integrated into your site, you should expect a few hundred more hits per week than you got before. This can equate to more money in your pocket if you sell products or have affiliate links available, and it can mean more exposure to your brand, name or social media outlets. When working with the SEO agency, it is your job to tell them what you want from your site once the search engine optimization has been integrated so that they can follow suit.
Advertising is no longer difficult to delivered to the mass. It is because digital media provides opportunity for people to explore themselves such as for business purpose. As the part of business strategy, advertising is very important for you to attract more audiences. Then digital marketing is the answer for you in realizing this goal. You can use digital marketing company which can help you to improve your business.
Motiliti is a good recomendation for you who need digital marketing. It offers any kinds of web marketing including the digital marketing since 2010. This company uses online video as the media to put the advertisement. By using the Motiliti service, you can get an effective digital marketing because nowadays people are spending their time to see online videos. There are still reasons why you should choose Motiliti for your business that you can see below.
The experienced people is the first reason why you should choose Motiliti Digital Marketing for your business. There are some employees with skills in some variety of fields. They are very experienced to help you to solve your business problem. It also proves that Motiliti already handling many clients and producing target accordingly. You can see the quality of the services they offer on its website in the form of rating.
Efficient budget is the next reason why you should choose Motiliti to improve your business. You do not need to spend lots of your money in using the digital marketing from the Motiliti. It is because Motiliti uses the real-time bindding strategy in getting the audiences with low cost. It is good answer for any kinds of business especially for those who own small business which not incriminating you with expensive fees.…
Many times, when you observe closely a photo that you have taken, you will find flaws in it. Maybe you spot someone or an object that should not be in your photo. If you have taken the photo with a digital camera, you can transfer it to your hard disk and use a photo editor to erase away the unwanted object. You’ll need to invest in a photo editor that contains a object removal feature like Movavi Photo Editor. You need not to spend a great deal of money on buying the software as they are quite cheap.
Movavi Photo Editor is a fairly basic photo editing program for use in removing some unwanted objects from your photo. When you open the program, you will see a large gray drag and drop space where you should drop the photo file that you want to edit. You can select multiple photos with your mouse and drop them into the software to open them all at once. You can use the left and right arrow to move from one photo to another during editing. Another way to open the photo is by clicking on the green Browse for Images button.
To remove object from photo, you must select Object Removal from the top. Now, you must select the first button, the brush tool and color the object that you want to remove in red. You can adjust the brush size depending on the size of the object. For bigger object, you can use a larger brush size to save time in paintingthe unwanted object. You can always use the eraser to erase away the wrong stroke that you make when painting the unwanted object. The eraser button is located next to the Reset Selection button.
When you are ready, you can press the Start Erasing button to erase away the unwanted object. A progress bar will appear and shows the progress as it works on erasing it from your photo. If the background of the object is simple, it should have no problem in replicating it. Sometimes, when the background is complex, it has problem in replicating it and the area where the object has been erased will look like a distorted pixel. In this situation, you can use the clone stamp tool to fix the photo.
To use the clone stamp tool, you must select the clone stamp button. Next, you must move the mouse pointer to the area where you want the source the pattern and press the Alt key, After that, you must release the Alt key and move your pointer to the area with the distorted pixel to paint over it the cloned design.
The last step is to press the Save button to save the photo you are editing in Movavi Photo Editor. Before you press the start button, you must select the appropriate photo format from the drop down menu. Next, you must click the browse button to select the file save destination. You can enter a new name for the edited photo in the file name field.…