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General Articles

Why digital marketing works better than offline?

Every business, be it small, medium, or large, needs marketing for the company to be visible in the market. The goal of the company is evident that is enhancing the profitability of the business through a strong customer base by reaching more people. Different marketing strategies are being implanted in traditional marketing for selling the product and advertising.

On the other hand, now, in this technological era, people become technology-prone — everything they want to search on the internet before going out to the market. Therefore, current marketing strategies are also changing according to the current needs and trends. Individuals are now spending hours on internet surfing different things. So marketers now target people on the internet through internet marketing.

Offline or traditional marketing is the promotion of the business without the internet, through television, print media, radio, banners, etc. whereas, online marketing is marketing through internet, development through the web using different promotional tools. Though both ways of marketing have its significance, in the current era, online marketing is more important than offline marketing.


Every business invests a part of its revenue in the marketing of the company. So the owner of the business wants to know the effectiveness of the strategy implemented to generate potential customers. Measuring the effectiveness of the marketing strategy is necessary to check the customer response. However, in online marketing, you can easily measure the effectiveness by analytic tools such as AdWords and Google analytics.

The internet marketing tools gather information and analyze the data to let you know the ad visibility, traffic, bounce rate, and traffic. All the necessary data required to measure the effectiveness of the marketing strategy can be measured in online marketing. On the other hand, you can’t be able to measure the exact effect of the marketing strategies implemented in offline marketing.

Real-time access to results

When you will do online campaigning for your business, you can see the result immediately. You can monitor the current changes just after implementing the marketing strategy. The real-time results are available in online marketing. There is no chance of getting a real-time result in traditional marketing.

Promotion through radio, print media, and radio do not provide any idea of the effectiveness. The owner can learn about the result only after sales. Traditional promotional methods are one way, and only the business provides the information. On the other hand, online marketing is a two-way communication. The customers can share their experience, review, and communicate with the company.


Cost of online marketing is meager compared to traditional marketing in this age. Online marketing saves long traveling coat that is much higher in offline marketing. Online marketing can be done in the least cost or no layer initially. So it is cost-effective than traditional marketing.

Marketing has a significant role to play in every business. In the current scenario, online marketing is more convenient and budget-friendly than traditional marketing. The two methods of marketing can be integrated to make the marketing game more compelling. However, technological innovation and incorporation let the business owners market digitally in a creative way to reach maximum people.

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General Articles

Web Design Trends for 2019 with Belfast Web Design Agency

In this article, we will focus on the trends and movements that we have observed in the interaction and visual fields, which are very useful to both business owners and users when it comes to providing inspiration for the daily projects.

When we are talking about trends, it is sometimes taken as less than flattering. But knowing what is the newest technology and trying out the latest advancements will lead to acquire new techniques, learning new skills and using various styles in a unique and playful way as they evolve and how they appear.

People love dreaming funny and weird future. As a spectator, we have analyzed different innovative and imaginative websites with much amazement, and we feel lucky to be alive in an age where modern technology leaves us speechless every day. Now, let’s get to the main course and look at the trends in web design for 2019.

To find out more about web design, you can visit for more information.

Crafting singular voices using illustration

An illustration is usually used as a component of difference because it traditionally reminds people of the nature of art, which is very exclusive. In recent years, illustration thrives in the technology industry, like what is happening with platforms like Airbnb, Slack, Dropbox, WeTransfer or MailChimp.

These sites showcase their work from various artists and designers as a way of making the waiting process a lot more enjoyable for all the users and to communicate brand values and emotions. In today’s digital age, collaborating with trusted and well-known illustrators is a common thing, since Illustrations are usually used in design systems as a powerful way to convey messages, just like in the case of Glitch and Slack.

To know trends in web design Belfast or in any other countries, just look for different forum sites about this topic and the country they are targeting.

Typography-based layouts

Typography has always been considered by a lot of experts to be one of the fundamentals in design, although because of the technology in the past, it has seen slow growth. But ever since the technology have been improving at an exponential rate and the level of freedom, experimentation and expression that designers and developers have today, typography is now getting the attention that it deserved.

Because of the advancement in technology, there are a lot of font trends with different personalities, but it is not so much about picking fonts or the combinations, it is the use of “words” as the primary element of the aesthetic and the semantics. Words have a physical presence in today’s design world; a structural element which revolves around the rest of the composition flows.

Variable fonts

Currently, it does not have enough support from various browsers, but it is still one of the skills people need to learn. Variable fonts came from the evolution of the OpenType font specification. One simple font file can contain a different variety of the typeface. If you use CSS, it is possible to gain access to these animated transitions and vary between different styles.

How CSS works? Visit this site to find out more.

Augmented, decorated and big paragraphs

Right now, paragraphs are no longer being regulated to wrapping geometric configuration or a simple column distribution. Paragraphs are starting to be a significant factor when it comes to web design, not only that; it is now more extravagant, full of hovers and emojis as well as images and style changes. As what people in this industry are saying, “Expression is King.”

Animation: Organic motion and secondary elements

Animating the secondary element is an excellent way to enrich the visuals of the site without using excessive resources, which can ultimately increase the loading time of the website. The animations usually form part of the micro interactions that creates a flawless and enjoyable experience.

With tools like Bodymovin or Lottie, organic fluid and more complicated animations can be created. Of course, Javascript and CSS can offer a lot of possibilities for animation interfaces. They can provide more control of the parameters, blending modes, SVG morphing, easing the curves and more filters, but with these kinds of features, it will require a lot of time, energy and most importantly, skills.

We can usually find animated vectorial elements using organic morphing, gooey effects or imitating liquid in micro interactions and interfaces. And don’t forget typography is not exempted from these kinds of transformation and animation.