Search engine rankings and website designs are intertwined intrinsically. To put it simply, a professionally designed website with all the right elements checked have the potential to rank higher in search engine rankings in its targeted domain.
Businesses with separate marketing and design departments might face some difficulties in this respect. Alternatively, businesses with no in-house website designing facility tend to source out the services to an affordable website designing company in Auckland, NZ, just as an affordable and time convenient escape route. Well, outsourcing a website design services comes with its pros and cons, depending on the expertise and scope of website designing company.
The key to success in search engine rankings is a fusion of marketing and designing teams. You can’t just ignore digital marketing to the end of the designing process because then you might not be able to pull the strings even with the best SEO services in town.
Here we will be looking at some great website designing ways that will complement your SEO efforts in the longer run.
- The utility Factor
Remember, search engines were not built to help businesses grow, alternatively, they were designed to help users reach their desired information. The success of a particular search engine is to ensure users get the most relevant and precise information. This is also why Google is ranked as the top rated search engine, as it stresses a lot on quality and relevancy of websites against their intended keywords or market domain.
Now, this simply means more emphasis and rewards for businesses that offer value to users. Just like businesses want more traffic to their sites, search engines also want users to keep using their services; more users means more revenues for search engines. Thereby, businesses which offer highest information or relevancy to users in their targeted domains is rewarded highest by search engines and vice versa.
So, while designing the website, you should keep in mind the utility and usability of the design towards the customers’ experience. The better the utility and usability of a web design, the more time users will spend in browsing through the pages and the more time customers spend on the website the better rankings they can expect from search engines. So, when designing a website make sure you add plenty of usability and utility to it and offer maximum relevance and information to customers for better organic ranking on search engines.
- High-Quality content
The quality of content is one variable that has retained its significance in SEO practices since the very beginning. In fact, today the quality of content matters more than ever as search engine algorithms heavily rely on the optimization and quality of content to rank websites.
To be able to achieve the highest quality of content on your website, you need to plan it out even before the website designing phase or when it is in designing phase. For each web page, you create, you got to consider its relevance, purpose, and utility to users. You need to consider a specific topic that will add to the users’ experience and make them come back.
Sort out the most relevant topics for your business model, research for topics customers’ seek to get an answer for and include those in your website content. The website design should be made to effectively accommodate those answers and relevant content.
The Final Words:
To put it simply, businesses can achieve higher search engine rankings and generate more traffic to their websites by offering more value to customers. Website designs that offer customers with increased utility and better information tend to get more organic ratings and traffic with bare minimum digital marketing efforts. Does your website incorporate these two important elements?