With literally hundreds of service providers offering “free logo” for business owners, you may find it hard to convince yourself to actually hire a professional designer or use an expert designer’s help with your logo design.
However, the wrong logo can make all the difference in your business. It is the face of your brand. As you start building brand awareness with logo-accompanied experiences, consumers will start to link between your logo and the products and services it represents. A badly designed logo can make it hard for people to create an association with your brand.
Therefore, here’s why it matters that you actually pay for your business logo design.
The logo you got free will look exactly like that – free. It’s true, free logos are awesome! But when it comes to your logo, would you like people knowing that you got it for free or that you purchased it for a dollar years after your business become successful?
While you may argue that it’s the products and services that matter, some clients and even investors may care. When the pros design a logo for you, they employ creative direction along that will reflect your preferences as well as the soul of your business.
Professional designers trained for years to get it right for you. They went to school to learn how to do it.
Professional designers have years of experience with thousands of fonts and logo styles, so they’ll have a better understanding and eye when choosing a design that will work in sync with your business and personal preferences.
Designing a logo is usually painstakingly hard when you try to do it alone. There are much that goes into the design process that you may have never even considered, such as choosing words and letter cases, picking areas of emphasis, finding fonts and icons, and discerning through arrangement and colors. A professional designer will pay attention to all of the details, which will leave you with a great design experience.
All marketing efforts will build on your logo. Do you have a company website? How about a business card? Colours? Well, it’s almost impossible to have any of these things without first having a business logo. Your logo is the foundation of everything else your company will do visually. As the cornerstone of your branding and identity. So, obviously, it’s essential. You need to have that consistent branding prepared before you start your marketing efforts.
If you care about the image of your business, then investing in a logo is a no-brainer.
If you find it hard to convince yourself that a professionally designed logo is worth it, then think of it this way: when everything is said and done, your logo represents your business, showing the world your image as a whole. People remember logos. Most people distinguish businesses based on the elements that make up your logo. If you’re looking for a professional business image, you need a professional logo design.
Take note that logos don’t need to cost your business a fortune. You can do your own research and compare design companies, basing your decision on your needs and finances, you’ll ultimately find the perfect match.