Figuring Out Businesses

July 5, 2017

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Adobe 2017: Redefine Customer Experience Through Adobe Applications

The Adobe Summit 2017 marks the new era of the digital age highlighting Experience Cloud consisting of Adobe Marketing Cloud, Adobe Analytics Cloud and Adobe Advertising Cloud with twelve thousand attendees, making it a huge success. Adobe also introduced Adobe Sensei’s intelligence features, web developing tools and new partnerships. As Adobe partner with Microsoft for creating a suite of solution combinations, this partnership aims to transform customer web experiences. The Adobe Summit 2017 showcased their latest innovation and featured famous celebrities who shared how their careers were uplifted by the digital technologies.

The advent of digital technologies and innovation influenced almost every industry around the world, and most companies that are considered successful have proven that they are providing great customer experience to reach the top. When it comes to different web products and services, various industries or companies look for a provider that can provide them a great customer experience, and by doing so there is building of a long-term relationship and partnership, which can be achieved through amazing web designs and in-depth intelligence. For this reason, Adobe responded to the challenge and created Adobe Experience Cloud, a new superior avenue of various cloud services that aim to enable businesses or enterprises to provide excellent customer experiences. Adobe also recently launched their new product which is Adobe Spark, an application that can be used to create posters on social media websites and also to create videos, web pages and posters using a computer or an iOS mobile device. The Adobe Spark upgrades and rebrands the former trip apps that Adobe already operated and are now called as Spark Post (Adobe Post app), Spark Page (Adobe Slate) and Spark Video (Adobe Voice). Adobe Spark has a cool and beautiful collection of saving the date images for weddings, christening, birthdays and other special occasions available to use. With the new Adobe Spark, small businesses, marketers, bloggers, and students can create and share visual stories without attending formal training or a short course on web design and development. It is easier and simpler with social media integration on the go.

Adobe also highlighted their Cloud Platform’s new developments including partner integrations, new tools and new Sensei capabilities for businesses. Adobe Sensei is the core of intelligence of the Adobe Cloud Platform offering their clients AI framework, unified machine learning, and intelligent services. The new capabilities of Adobe Sensei include Fluid Experiences, Auto-Target, Enhanced Anomaly Detection and Contribution Analysis. Adobe and Microsoft are now working together to develop the first open industry standards, defining language for marketing, services data, and sales for providing a consistent customer experience. For more information about Adobe products and services, feel free to check our website.